Most schools set prices by copying the school down the road, then wonder why the bank account never grows. Enter your real numbers and see what one lesson actually costs you, and what you should charge to make a living.
That no-show number hurts, right? DriveRoster sends automatic text reminders 24 hours before every lesson and tracks every student's balance. Flat $79 a month, unlimited instructors. Try the interactive demo.
Join early accessIt spreads your fixed monthly costs (vehicle, insurance, overhead) across your realistic monthly lesson count, adds the direct cost of each lesson (instructor pay and fuel), and inflates the total to account for lessons lost to no-shows. Then it applies your target margin to produce a price. Packages are discounted because prepaid packages improve your cash flow and lock the student in, which is worth giving a little back for.
Most US driving schools charge between $50 and $95 per hour depending on the state and city, with test-prep and pick-up service at the top of the range. If this calculator says you need more than the local market pays, your utilization is too low or your costs are too high; more booked lessons per car is usually the fastest fix.